The Rolex Oyster Perpetual saw a major shift in popularity and pricing in 2020. With the introduction of the new dial colours demand jumped through the roof. It wasn’t a year ago that OPs were the only stainless steel watch you’d see in a case, but that’s changed.
2021 is the first time we’ve seen Rolex Oyster Perpetual being worth more pre-owned than new. Depending on the size of the Rolex Oyster Perpetual, pricing ranges from $5,800 – $6,150.
The Rolex Daytona is one of the most sought-after Rolex. Pricing for a Daytona ranges between $14,550 to $75,000. Because the Rolex Daytona collection is produced in such limited quantities, these watches are worth up to 200% on the pre-owned market for stainless steel references.
A Rolex Sky-Dweller will cost between $15,200 and $49,350, depending on if you’re buying a stainless steel, two-tone, or precious metal reference. It wasn’t until a couple of years ago Rolex introduced a stainless steel reference to the collection, making them easier to obtain, considering the price. The Rolex Sky-Dweller stainless steel release was so popular that the watch sells over MSRP on the pre-owned market.
The Rolex Sea-Dweller is a more robust Submariner. The depth capacity of Sea Dwellers is rated up to an impressive 3,900 meters. With this increase in performance comes a price increase. Rolex Sea Dwellers range between $12,950 – $17,000 MSRP.
The Rolex Explorer and Explorer II are one of the most popular tool watches. This collection contains a no date and GMT complication references. The no-date Rolex Explore costs $7,200 and the GMT sells for $11,150.
One can argue that there isn’t a more icon-precious meta luxury watch than the Rolex Day Date, also known as the President. The Rolex Day Date pricing starts at $37,450 for solid yellow gold references and can go north of $60,000 for platinum references.