One can only imagine the chief executives of other luxury watch brands wondering whether Breitling replica could really start a trend with its new, energy-efficient timepieces. On May 10, the Swiss watch giant launched its latest limited-edition chronograph in Bali to commemorate the brand’s partnership with the Ocean Conservancy.
The nonprofit environmental group “helps Federal and state governments develop Marine policy based on peer-reviewed science” to address threats to Marine wildlife and ecosystems. It’s a worthy cause, even if not the tens of thousands of dollars worth of replica watches we immediately think of. Of course there’s a celebrity name involved as well: Kelly Slater, winner of 11 world surfing championships and the key member of the fake Breitling’s Surfer Squad.
The Surfer Squad, which also includes Australians, Sally Fitzgibbons and Stephanie Gilmore, is part of Breitling’s campaign to “celebrate the collective spirit of squads united in pursuit of their mission.” Apart from the Surfers Squad, there is the Cinema Squad, the Explorer Squad and the Jet Squad.
The luxury Breitling replica organized its guests together with the local volunteers in a beach cleanup initiative. “I always say – and I believe that I can speak on behalf of the entire Surfers Squad – that beaches are, in effect, our offices,” Slater said at the event. “What we have seen here and on beaches and in oceans all over the world is shocking and I would like to thank Breitling and Ocean Conservancy for their shared fight against plastic pollution. Everyone can contribute to a cleaner environment for future generations.”
As for the 44mm watch itself, limited to just 1,000 pieces, it’s most distinctive features are a caseback that is engraved with the Ocean Conservancy logo and the limited edition number, and a pair of NATO straps made of ECONYL yarn, an innovative material repurposed from nylon waste, “one source of that is fishing nets from oceans all over the world,” Breitling notes. 
The unidirectional rotating bezel is a standard Superocean feature, but the dot at 2 o’clock as well as the minute and hour hands are coated with Super-LumiNova that emits a blue light instead of the usual green. In keeping with the same theme, there are also blue accents and a blue central second hand, in addition to tone-on-tone sub-dials with blue accents. Finally, like its siblings in the Superocean Heritage collection, the new Ocean Conservancy Limited Edition is powered by the cheap Breitling’s self-winding Caliber 13 movement, giving users a 48-hour power reserve